With over a decade of experience in creating bespoke invitations, we have worked with over a 1000 families across the globe – with various cultures, backgrounds & age groups.
With this ocean of experience with us, every week, we curate for you, valuable information you may need to help you create your dream invitation!
We have always aimed at bringing you’ll insights to make your invitation process simpler & easier only for you!
Like always, we’d like to thank you’ll from the bottom of our hearts for being here with us today!
What we’re going to talk about in this blog post, is a very important part before you begin the designing process – & that is how to create your design brief?
What we mean by this, is essentially the look & feel, the vision, the mood board & the aesthetics you’d like to reflect in the overall design.
Having a little bit of clarity on the above helps you as well as the invitation designer to channelise the process, especially if your card needs customisation from scratch!
Once you’ve figured out the technical bit – your numbers, your quantities, your guest list, etc. – it is at this stage we feel, where a lot of families, brides & grooms tend to get a bit stuck.
So today we’re going to take you through some steps / guidelines that can help you create an outline design brief.
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1) What is the overall look & feel you’d like to achieve for your invitation & wedding stationery?
Visualise the vibe! You may want to reflect a casual / formal / fun / quirky / royal feel.
This would also depend on the overall mood of the wedding.
While concluding on this, you may want to keep your destination / venue in mind too as that too could be used as a design inspiration.
See some examples below :-
2) Do you have a specific colour palette for your functions?
The colour palette you choose for each event (or it can be a common one that can be carried throughout the wedding), will set the mood for your invitation.
You can brain storm with your wedding planner or decor consultant to work around it & you can give this input as a part of your brief to tie it in with your wedding card.
See an example below :-
3) What are the things that are absolutely YOU?
Look around you!
What are the things that inspire you?
Things that tell your story as a couple?
What reflects your personalities?
It could be an experience, your favourite cafe, the city you’ll met in, your favourite travels, etc. Try using these elements that define you for an extremely customised look.
By doing this, you’ll not only tell your story to your guests, but also create something really close to your heart that you can admire for the rest of your life!
4) What are the things you don’t want at all?
At times, it maybe be difficult for you to spell out what you exactly want, as you may like a lot of things & it can get confusing!
But you can use the elimination process & figure things that you don’t particularly love – it could be a colour, a font, an element you don’t like very much!
Sometime it is simpler to point out things that you are not fond instead of things you are fond of!
This makes it easier for you & the designer to stay away from these things & use other ideas that you may like.
5) Create a moodboard
By this, we don’t necessarily mean having images of other cards – it could be an inspiration of decor ideas, a home ware store you love, a fashion designer you like, a piece of art that inspires you, a print you spotted on your travel, a scene from your favourite movie – it could be just about ANYTHING that you can add in as your design brief.
It’s just enough so that the designer can gauge what you like – it is the designer’s job to see what best can be used from that as a design inspiration for your stationery.
See examples below :-
The more you see, the more you’ll know what you like & what you don’t.
Pinterest serves as a great inspiration tool.
You can take cues to help you create your mood board & understand how other brides & grooms have themed their wedding decor & colours.
So this should be pretty much the information you should have for your design brief – it is really a great spot for you to visualise the overall look & feel.
But yes, we definitely recommend not to be too fixated with what you have in mind, as it may curb & restrict the vision of the creator.
– Don’t get into too much detail of the brief, it will hamper the freshness & surprise element from the designer.
– Sometimes, having no clue on what you want, may also be a great approach – the final outcome will pleasantly surprise you.
We sincerely hope we are being of service & of enough help so that you can have a wonderful experience during the whole process!
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Until next time,
Disha & Harsh Munshaw
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